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Flooring Experts

 our team 


Mike Jacob


Owner and President

Mike is the co-founder of Inside Story and has been in the flooring industry for 38 years. He has a vast array of knowledge. His favorite product is carpet because people generally don’t try to install it themselves. He prefers a cup of black coffee or a cafe mocha in the mornings and chocolate is his favorite health food.

 our team 


Dane Baxter


Residential Sales

Dane has been in the flooring industry with Inside Story Carpet One for 5 years. He is a self-proclaimed flooring nerd and his favorite product is carpet. He feels carpet makes the home feel more inviting, quieter and warmer. His favorite part of the job is the people. Dan is a big fan of MMA and strong coffee and is a proud dad to a 15-year-old son who is the world’s coolest kid!

 Austin Box: Commercial & Residential Sales 

Austin Box


Commercial and Residential Sales

Austin started working at Inside Story Carpet One in 2021. He came into the industry with a technical background and enjoys using that to find efficient and cost-effective ways to enhance the flooring world. His favorite products are USA made LVTs and he really enjoys working with builders. He enjoys a home roasted pour over in the morning with a splash of half and half.

 our team 


Rachel Jacob


Interior Design

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